• By Pete Shaw
  • |
  • 1st Jan 2004
  • |
  • Edinburgh Fringe

Advertising with Broadway Baby is an efficient and cost-effective way to let theatre goers know about your show. We are producers, marketers and performers ourselves, so we know what works and how to achieve it on a budget.

If you're confused by all the buzzwords and jargon used in advertising, we've created a page of FAQs to guide you through the terminology and how banners work.

Why choose Broadway Baby? is a popular and vibrant destination site for the Fringe, one of the most comprehensive and interactive guides to performing arts that has ever existed. We make navigating the world of live performances just that little bit easier.

Why do ticket-buyers visit our site?

  • Reviews - the most respected and widest coverage in the UK
  • Interviews - interviews with more comedians and theatre-makers than any other site
  • Listings - we list every show in the major festivals, plus thousands of listings from across the UK and USA
  • Coverage - we send specialists to review all the performance types at the Fringe, including cabaret, comedy, children’s, dance, music, musicals, opera and theatre

Why do shows buy advertising with us?

Broadway Baby covers all performance genres with an equal level of expertise. A review here really does mean something.
Charles Pamment, Creative Director, SpaceUK

  • Reach - When we last checked in April 2019, Broadway Baby served over 17 million pages per year to over 2 million visitors. Our Twitter feed alone had a reach of nearly 3 million.
  • Size - We review an average of 2,000 shows per year - that's over 5 per day including weekends. No other reviewing site provides more comprehensive coverage.
  • Technology - our ad server provides tools for assigning ads and tracking their effectiveness
  • Prestige - our site is respected and so are the adverts it serves.

We make advertising with us ridiculously simple. Upload your banners direct to our site, set the dates you want your ads to show and then pay for your ads. No sales pitches from advertising managers, no long email chains, no complications. Make your ads live the same day you upload them and monitor their performance with our stats tools.

Real-time stats show you how your campaign is doing and where those eyeballs are coming from.

The Homepage Carousel

In 2022 we struck a deal with theSpaceUK to display poster-style ads in our homepage carousel. If you have a show at theSpaceUK at the Edinburgh Fringe, please contact their press office for details. We are evaluating whether to expand this advertising type to other venues in future years. Contact the Broadway Baby publisher if you are interested in exploring this. 

Online Formats

We offer two industry-standard formats for online ads, the 'MPU' 300x250px banner and the 728x90px leaderboard. 

What does it cost

We keep it simple. A banner, whether it be the leaderboard (728px x 90px) or MPU (300px x 250px) is just £12 per day. 

How to Advertise with Broadway Baby

For online advertising - do it online! Simply click here to visit our online banner booking page.

Since you’re here…

… we have a small favour to ask. We don't want your money to support a hack's bar bill at Abattoir, but if you have a pound or two spare, we really encourage you to support a good cause. If this article has either helped you discover a gem or avoid a turkey, consider doing some good that will really make a difference.

You can donate to the charity of your choice, but if you're looking for inspiration, there are three charities we really like.

Mama Biashara
Kate Copstick’s charity, Mama Biashara, works with the poorest and most marginalised people in Kenya. They give grants to set up small, sustainable businesses that bring financial independence and security. That five quid you spend on a large glass of House White? They can save someone’s life with that. And the money for a pair of Air Jordans? Will take four women and their fifteen children away from a man who is raping them and into a new life with a moneymaking business for Mum and happiness for the kids.
Donate to Mama Biashara now

Theatre MAD
The Make A Difference Trust fights HIV & AIDS one stage at a time. Their UK and International grant-making strategy is based on five criteria that raise awareness, educate, and provide care and support for the most vulnerable in society. A host of fundraising events, including Bucket Collections, Late Night Cabarets, West End Eurovision, West End Bares and A West End Christmas continue to raise funds for projects both in the UK and Sub-Saharan Africa.
Donate to Theatre MAD now

Acting For Others
Acting for Others provides financial and emotional support to all theatre workers in times of need through the 14 member charities. During the COVID-19 crisis Acting for Others have raised over £1.7m to support theatre workers affected by the pandemic.
Donate to Acting For Others now