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Broadway Baby turns 21 – and we’re celebrating with a new look and fresh features

24 Jul 2025

This year, Broadway Baby turns 21. From modest beginnings at the Edinburgh Festival Fringe in 2004, we’ve grown into one of the UK’s largest independent arts publications, and we’re marking the milestone with a redesigned site and a renewed sense of purpose.

We’re marking the milestone with a redesigned site and a renewed sense of purpose

Over the past two decades, we’ve published tens of thousands of reviews, interviews and features from festivals across the UK and beyond. In that time, the digital landscape – and indeed the theatre world itself – has changed dramatically. So it felt like the right time to update both our look and the way readers navigate and engage with the site.

The new Broadway Baby introduces streamlined navigation with expanded menus, making it easier to find everything from the latest reviews to ticket deals and festival listings. We’ve added a links section pointing readers to other platforms, venues and partners – a small way to reflect the collaborative spirit of the arts community.

We’re also pleased to offer a new dark mode option. It’s designed to be easier on the eyes – and on battery life – for those reading on the move or late at night.

In terms of content, we’re welcoming a new regular columnist, Gloria. She brings decades of experience in the theatre world and will be offering her candid reflections on performances, trends and the state of the industry. It’s fair to say she’s not one to pull punches.

Elsewhere, we’ve decluttered the homepage to better highlight what’s on now and what’s coming up next. New show trailers and a dynamic listings section will help readers discover performances at the Fringe and beyond, without the need for leaflets or flyers.

We look forward to the next 21 years – and to continuing to support the brilliant work happening across the UK’s stages.

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