Phil Roach isn't the first man to be dumped by his girlfriend and
realise his life isn't quite working out as expected but, as Julian Wickham's
"Lifeline" quickly shows, he's possibly the first–in
what even he later admits to be an act of madness–to
print up and distribute thousands of flyers around Edinburgh with his phone
number and the simple message: “Are you Lonely? Call Phil, day or night, Here to talk...