How does the age of user-generated content impact traditional broadcasting? What opportunities will emerge for creative industries as broadcasters and digital technology companies come together to develop new ways to produce connected storytelling? What will digital broadcasting look like in a converged, internet-connected, media world? This session will discuss many of the current digital trends whilst attempting to predict where next for digital companies and the big broadcasters. It will explore what this means for everyone else and how consumers will play an ever increasing role in creating and distributing content.