'What The Hell' is a mash-up of a modern story about an Italian mans journey to London, and the first canticle of Dante Alighieris Divine Comedy: an epic poem about a journey in Hell ('Inferno'). Dante, an Italian failed actor, and Virgilio, the owner of 'Restaurant Inferno', are a perfect pair of losers: both indomitable dreamers, both too old for their dreams.