What Does Sex Sell?
  • Edinburgh Fringe

Men are sexual predators and women are sex objects " or so advertisers tell us. Sexy themes have been used in advertising for decades based on the notion that sex sells. From yoghurt ads to shampoo, from perfume to fast food " these ads are ubiquitous and pasted in mainstream media. Researcher Kat Rezai (Edinburgh Napier University) broadens this debate to ask: what do sexy ads really sell? Does it sell that sexy product, or does it sell specific behaviours? Join Kat in this engaging and challenging discussion.