The Hendrick's Emporium of Sensorial Submersion

The Hendrick’s Emporium of Sensorial Submersion is yet another triumph for the phantasmagorically fertile imaginations of the genial geniuses of gin. Occupying a new location at 91 George Street the team has completed a meticulous metamorphosis of the otherwise ordinary offices into a salubriously sumptuous sanctuary of sensory enlightenment.

Immersive theatre will never be the same without the juice of the juniper.

If we wish to simply brush the outer circles of our sensorial psyche we can make a palatable pop-in to partake of a cleverly crafted cocktail. Here in the The Cacophony Bar we are able to peruse an array of curiosities including the precious pianola, Pavlov’s talking dog, trained to associate sound with taste through classical conditioning, and delight in the sounds of the twin essences of Hendrick’s Gin at the cucumber and rose listening posts. There is time to muse on the magnificence of the mixicologists, the triumphs of the taxidermist and the orchestral oddness of instruments emanating from the walls.

The sensorially adventurous may delve deeper and partake of the full event enjoying an ecstatic experience in each of the remarkably enriched rooms. No doubt aided by a few tantalising tots acclaimed sound artist Mark Ijzerman has created a programme of mind-expanding diversions that utilises the senses to deconstruct the cocktail drinking experience.

Let the event commence. Across the hall we enter our first specialised sensory setting, ‘The Quietest Bar On Earth’. Here we marvel at the martini, which author E.B. White maintained to be ‘the elixir of quietude’. Next the ‘audio-gastrotorium laboratory’ awaits for an experiment on the interconnectedness of sound, colour and taste. Then we rise further to hear the ‘quantumphysical soundscape’ of a cocktail carried by a most curious contraption that amplifies the vibrations of its sub-atoms. Climbing to the ultimate level the ‘sonic cucumber bath’ awaits us. Here our minds are mended and bodies relaxed as we embrace our alpha brain waves guided by the gifted gongologist.

Oh what fun we had and how fabulous we feel. Ushered by thespians we have toured and tasted, inhaled and imbibed and reveled and rested. Immersive theatre will never be the same without the juice of the juniper.

Reviews by Richard Beck

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Since you’re here…

… we have a small favour to ask. We don't want your money to support a hack's bar bill at Abattoir, but if you have a pound or two spare, we really encourage you to support a good cause. If this review has either helped you discover a gem or avoid a turkey, consider doing some good that will really make a difference.

You can donate to the charity of your choice, but if you're looking for inspiration, there are three charities we really like.

Mama Biashara
Kate Copstick’s charity, Mama Biashara, works with the poorest and most marginalised people in Kenya. They give grants to set up small, sustainable businesses that bring financial independence and security. That five quid you spend on a large glass of House White? They can save someone’s life with that. And the money for a pair of Air Jordans? Will take four women and their fifteen children away from a man who is raping them and into a new life with a moneymaking business for Mum and happiness for the kids.
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The Make A Difference Trust fights HIV & AIDS one stage at a time. Their UK and International grant-making strategy is based on five criteria that raise awareness, educate, and provide care and support for the most vulnerable in society. A host of fundraising events, including Bucket Collections, Late Night Cabarets, West End Eurovision, West End Bares and A West End Christmas continue to raise funds for projects both in the UK and Sub-Saharan Africa.
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Acting for Others provides financial and emotional support to all theatre workers in times of need through the 14 member charities. During the COVID-19 crisis Acting for Others have raised over £600,000 to support theatre workers affected by the pandemic.
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The Blurb

Stimulate and satiate your ears, palate and mind as the Hendrick’s Emporium of Sensorial Submersion plunges you into a synesthetic playground of wondrous experiments and entertainments. The delightfully peculiar performances are lubricated with most unusual libations throughout. Our fully immersive experience will let you discover and experience the uniqueness of Hendrick’s Gin through the mediums of sound and taste. You will leave a smidgeon more educated, a great deal more titillated and a whole imperial tonne more befuddled by the absurd abilities of your very own senses. Come hither!

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