Part of the Fringe Central Events Programme for Fringe participants. This quick-fire seminar, led by Carl Watt, Arts & Business Scotland, will take you through the key steps to arts sponsorship from attracting a business to nurturing and developing long-lasting arts and business partnerships. If you have little experience or just want a refresher on this area of fundraising then this seminar is aimed at you. Peppered with interesting sponsorship stories and arts and business partnerships from across Scotland.