How quickly can you write a TV show? A month? A week? A day? Felix, Phoebe and Alice have 40 minutes. After unsuccessfully pitching a historical drama about the Soviet Gulag, Felix blurts out another idea. This second idea is off-the-cuff and a little unorthodox. As the clock counts down in real time, this fast-paced comedy about the brutality of the TV industry highlights the humour in stressful situations and the circumstances that can push people to ultimate betrayal.