• West End

Sixto Diaz Rodriguez, also known as Rodrguez is an American folk musician from Detroit, Michigan who's career is the topic of successful documentary film 'Searching For Sugar Man'.

The beginning of his career could be described as a false start as his first two albums failed to sell well and he only ever performed two tours in Australia. However unbeknownst to Rodriguez, his music had become extremely successful in South Africa, at one time he had outsold the legendary Elvis Presley.

Thanks to the determination of his South African fan base, they contacted Rodriguez and told him of the success and adoration he has in the country in the 1990s. This encouraged the revival of Rodriguez's career and this touching encounter is documented in the 2012 Academy Award-winning documentary film 'Searching for Sugar Man'. The film went on to also win a BAFTA in 2013 for Best Documentary.

Since the release of the film, Rodriguez has enjoyed belated success in his home country. He has performed on the Late Show with David Letterman as well as The Tonight Show with Jay Leno over the past years. The soundtrack to the film 'Searching For Sugar Man' was a success around the globe and his original reissued albums charted in the US, Australia and across Europe upon rerelease in 2012.

He has had the opportunity to perform at some of the world's most famous festivals such as Glastonbury, Wilderness, Coachella and the Montreux Jazz festival thanks to his revived notoriety.

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