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My (unauthorized) Hallmark Movie Musical

Are you a love warrior? Turns out, I am!

Her joyful enthusiasm carries the audience along on a journey of romance and creative self-exploration

Hallmark movies might be cheesy and predictable, but they’re the kind of films that help people escape their lives, and during the pandemic that was especially useful. Eloise Coopersmith used that time to write a musical for herself in a particularly unique way, with a cast of characters that didn’t need to be present to help tell her story. My (Unauthorized) Hallmark Movie Musical is a multimedia experience, where only Coopersmith is in the room and the rest of the cast are projected onto screens behind her.

Coopersmith plays a woman who has decided to write her own Hallmark movie. Throughout the show, her script comes to life on the projector and TV screens around the stage, leading to some interesting interactions between the writer and her characters. At one point the real-life Coopersmith hands a glass of wine to her on-screen lead actress, an example of how practically seamless this production is considering 90% of the cast recorded their part months ago in a different country.

The storyline of the Hallmark musical is not as stereotypical as you might expect – there’s no business woman who has to run a bakery in a small town, where she slowly discovers there’s more to life than the stock market, while also falling in love with a single father who’s precocious daughter loves cupcakes – but the references to classic romance tropes are very enjoyable. From suspiciously empty coffee cups to lingering glances and misunderstandings that lead to classic hijinx, Coopersmith’s commentary and self-awareness make every cheesy moment that much sweeter — just like the chocolate Celebrations she hands out to the audience during a particularly romantic scene.

If we give one star to Nina Herzog for her picture-perfect portrayal of the on-screen female lead, Emma, and her uplifting Disney Princess singing voice, we have to give the other two stars to Coopersmith herself. From the first minute of the show, her joyful enthusiasm carries the audience along on a journey of romance and creative self-exploration. Her performance is so earnest and genuine that it’s hard to witness the emotional struggles along the way without wanting to give her a hug.

The songs themselves are not groundbreaking, and sometimes rely more on rhyming than imparting a clear message, but they definitely do the job and are catchy in a way that you could imagine being part of a real Hallmark musicals. I’d be lying if I said I wasn’t humming a couple of them on the way home! The duet between the two male leads is also worth a mention as a rare chance for the writer to highlight the pressure put on men to be ‘manly’ and never admit weakness.

Fans of Hallmark movies and cheesy Netflix romances will enjoy all the classic tropes, interrupted kisses, and spot-on costume choices – the three best friends wear denim jackets of varying whitewashed blue. There was a lot of warmth between the audience and lead performer, and at the end we walked out wearing light-up badges with ‘Love Warriors’ emblazoned on the front. As Coopersmith herself would say: “cheesy”!

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Since you’re here…

… we have a small favour to ask. We don't want your money to support a hack's bar bill at Abattoir, but if you have a pound or two spare, we really encourage you to support a good cause. If this review has either helped you discover a gem or avoid a turkey, consider doing some good that will really make a difference.

You can donate to the charity of your choice, but if you're looking for inspiration, there are three charities we really like.

Mama Biashara
Kate Copstick’s charity, Mama Biashara, works with the poorest and most marginalised people in Kenya. They give grants to set up small, sustainable businesses that bring financial independence and security. That five quid you spend on a large glass of House White? They can save someone’s life with that. And the money for a pair of Air Jordans? Will take four women and their fifteen children away from a man who is raping them and into a new life with a moneymaking business for Mum and happiness for the kids.
Donate to Mama Biashara now

Theatre MAD
The Make A Difference Trust fights HIV & AIDS one stage at a time. Their UK and International grant-making strategy is based on five criteria that raise awareness, educate, and provide care and support for the most vulnerable in society. A host of fundraising events, including Bucket Collections, Late Night Cabarets, West End Eurovision, West End Bares and A West End Christmas continue to raise funds for projects both in the UK and Sub-Saharan Africa.
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Acting For Others
Acting for Others provides financial and emotional support to all theatre workers in times of need through the 14 member charities. During the COVID-19 crisis Acting for Others have raised over £1.7m to support theatre workers affected by the pandemic.
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Performances

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The Blurb

Hallmark meets Broadway in a creative collaboration of Theatre and Cinema. A single exhausted essential pandemic worker finds solace in binge watching Cheesy Hallmark Romantic movies. Attempting to write her own story, the singing and dancing cliché’ Rom Com characters come to life to help her. It’s a little bit Hallmark. It’s a little bit Broadway and it’s a whole lotta fun(which we can always use). And..no worries… Love always wins.

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