George Orwell wrote an essay on the perfect pub. A fictitious pub called the Moon Under Water. With the help of the audience, James, as seen on Russell Howard's Good News and Ricky Gervais' Extras (BBC) designs the perfect pub. 'An excellent line in comedy' (Guardian). 'A real master of the comedian's craft **** (Chortle.co.uk). 'I was drunk with laughter after James had been pouring me pints of jokes' ***** (RemoteGoat.com).