Cervical cancer only affects women but is caused by a virus (HPV) very common in both sexes. HPV causes cervical cancer if not cleared by the immune system. We now have great weapons against cervical cancer but it still kills women every year. Cervical screening detects the effects of HPV before cancer develops. Vaccination against HPV before infection occurs is even more powerful at preventing cancer. Screening and vaccination for girls are free through the NHS. So why do too many women not avail themselves of these fantastic services? How can we improve the message?