Audience as Producer: The Future of Content
  • Edinburgh Fringe

The past decade has seen technology democratise content, enabling audiences to access and shape content in unprecedented and innovative ways. Major news stories are now broken long before camera crews arrive on the scene. Live streaming technologies allow audiences to participate in events happening around the world in real time. Social media channels allow us to create and curate own our interactions and experiences. Audiences no longer want to be told what to experience, when and how. If anyone can be a producer, whats the future of content?