Women are constantly measuring one another by ideals of thinness, beauty, best mummy practices and keeping a happy home with a happy partner. Why? Are their values warped? Are they not happy with themselves or are they afraid of being alone? Why is single status so threatening? Does competitiveness drive their insecurities or do womens insecurities drive their competitiveness? Amy Andrada (University of Edinburgh) dares to ask. In her quest, she discovers that women are much more than they appear and accept far less than they deserve.