Frankie is doing some shows at the Leicester Square Theatre and Museum of Comedy to try out some brand new jokes.
Frankie is doing some shows at the Leicester Square Theatre and Museum of Comedy to try out some brand new jokes.
Frankie is doing some shows at the Leicester Square Theatre and Museum of Comedy to try out some brand new jokes.
Grubby Little Mitts presents a new material night dedicated exclusively to sketch comedy! Join the Grubbs with your favourite sketch comedians as they present a scrapbook of madnes…
No one understands the complexity and plights of Catholicism like a teenage lesbian, especially one whose only friend happens to be a figment of the 13th-century saint Joan of Arc.
A three-panel painting depicting 122 texts from the last book in the Bible.
Performance poet/musician Attila the Stockbroker has been writing and performing since 1980: 4,000 or so gigs in 25 countries so far.
Start each morning with this curated variety showcase, featuring the very best solo shows at the Fringe! Rotating daily line-ups include storytelling, theatre, clown, cabaret, spok…
A guided walking tour visiting the sites and haunts of Edinburgh’s literary legends – Walter Scott, Stevenson, Conan Doyle, JK Rowling and others – with Allan Foster, author …
A miniature choreography of visual poetry, objects and body parts, Book of Dew weaves a spider web of fantastical fragments: water droplets, a river in the air, glistening stardust…
You’ve seen him on Countryfile, Blue Peter and that episode of Springwatch that the BBC have tried to scrub (scrub!) from the internet.
The tales of the dragons are special for many reasons.
The Alternative Book Club presents a stand-up comedy compilation show about books, where there is absolutely NO required reading.
Arthur is just trying to finish his painting.
Kira loves reading.
In this new play from award-winning writer Yilong Liu, a California dad arrives in New York to visit his late son’s last boyfriend to propose an impossible mission: visit all 179 r…
Abby awoke in hospital after a late miscarriage and, high on anaesthesia, decided to become a comedian.
The Guardian’s Top 50 shows to see! Jillian is back at the Fringe with her yoga mat and blender after a hit premiere at last year’s Fringe and subsequent sell-out runs in New York …
SALT is a visceral tale of faith, jealousy and demonic passion, filled with sea shanties, dances, hymns and folk songs.
Kira loves reading, visiting the library for a new book is her favourite thing.
You’ve seen him on Countryfile, Blue Peter and that episode of Springwatch that the BBC have tried to scrub (SCRUB!) from the internet.
Grace lives with her husband Vet, a patrol officer on the Texas-Mexico border.
You’ve seen him on Countryfile, Blue Peter and that episode of Springwatch that the BBC have tried to scrub (SCRUB!) from the internet.
Shipwrecked on a life raft with no water, sharks circle and madness beckons.
Josh Elton’s brand of barnstorming comedy is the perfect show to start the day.
A guided walking tour visiting the sites and haunts of Edinburgh’s literary legends; Robert Burns, Sir Walter Scott, Robert Louis Stevenson, Sir Arthur Conan Doyle, JK Rowling and …
When his daughter Elodie is born, Ben realises the closure he thought he’d found with his own long-dead father needs to be re-examined.
Stone – Face – Book.
24 different award-winning or nominated comedians perform their full shows, recorded for Netflix, Amazon Prime and YouTube. See FringeSpecials.com for listings.
Everyone has heard of the 27 Club.
Michael McMillan’s The Front Room: Diaspora Migrant Aesthetics in the Home draws on his critically acclaimed and internationally renowned installation The Front Room, now permane…
Michael McMillan’s The Front Room: Diaspora Migrant Aesthetics in the Home draws on his critically acclaimed and internationally renowned installation The Front Room, now permane…
Annie Proulx’s short story Brokeback Mountain was first published in 1997, and a hit film was made in 2005.
Elodie’s Mountain is a new solo show from American singer-songwriter Benjamin Scheuer, creator/performer of THE LION (Drama Desk Award for Outstanding Solo Performance).
In an unlikely melding of three disparate stories, Jack Fairey finds common ground in his moving play The Sun, The Mountain, and Me for Bedivere Arts at the Jack Studio Theatre, in…
A magical dance-theatre retelling of Kipling’s classic set against the backdrop of the climate crisis.
blurb: Suitable for budding playwrights who want to meet dramaturgical story wizards Eoghan Carrick, Sarah Baxter, Michelle Read and Pamela McQueen to talk about their p…
Charlie is on the wrong end of 35 and her life is shrinking by the day.
“I don’t have a drink problem.
In a boat floating off the coast of Suffolk, the heir to the world’s largest bottled water fortune and a girl he met in Clapham’s worst club are trying to dance off a hangover,…
Join award-winning comedian and queen of breakups Rosie Wilby for the launch of the fabulous new paperback edition of her book The Breakup Monologues (Green Tree), which is based o…
It’s a splendid moon-filled night in Coley’s Point in 1926.
Charles Dickens' beloved classic A Christmas Carol takes on a musical country twist as it line dances its way into the Southbank Centre with Dolly Parton’s rendition: Smoky M…
AN EVENING OF TERRORTOME WITH GARTH MARENGHI Garth Marenghi, horror literature’s greatest living author, returns from the darkness (figurative darkness -he&rsqu…
Regretfully, International Theater Amsterdaam has had to cancel the Edinburgh performances of The Magic Mountain for technical reasons.
Breathtaking projections of animation by YeastCulture steal this show and a set which is largely conveyed by lighting.
Come! Welcome to the inaugural Book Festival Fringe.
‘Stand-out dance of the summer’ (Guardian on 201’s Skin).
Scotland’s music industry social night, Born To Be Wide, presents a celebration of Edinburgh’s scene, past and present.
Rwandan writer and activist Kiki Katese takes to the stage with her all-female drumming group to share the powerful stories of those affected by the Rwandan genocide, in a performa…
A guided walking tour visiting the sites and haunts of Edinburgh’s literary legends: Robert Burns, Walter Scott, RL Stevenson, Conan Doyle, JK Rowling, McCall Smith and others, wit…
This solo performance with award-winning dancer Mikolaj Karczewski is based on personal material, made in collaboration with the obstruction master Palle Granhøj.
The Alternative Book Club presents an unconventional comedy show about books where there is absolutely no required reading.
Two girls falling through water and time – a love story spanning from the dawn of time to the end of it.
The three Gunwallow brothers from St Day are in a bit of bother.
The three Gunwallow brothers from St Day are in a bit of bother.
The three Gunwallow brothers from St Day are in a bit of bother.
Philip Pullman sets The Book of Dust – La Belle Sauvage twelve years before his epic His Dark Materials trilogy.
Meet some of the shortlisted authors from the An Post Irish Book Awards 2021 at this year’s Dublin Book Festival.
Flirt outrageously!Dance like everyone is watching!Love like you want to be hurt!Thirst Friday is a big Friday Night Out for alternative Londoners, welcoming all flavours of k…
Romancero Books con el apoyo de la Oficina de Asuntos Culturales y Cintificos de la Embajada de Espaa en Londres presenta el Festival de Literatura Queer Espaola en Londres - FLQEL…
Josh Widdicombe has become one of the most in demand and highly regarded comedians in the UK for both his live stand-up and TV work since his debut gig in 2008.
In between lockdowns, two masked up American comics met at a Camden gig, bonding over their expat status and comedy.
In between lockdowns, two masked up American comics met at a Camden gig, bonding over their expat status and comedy.
In between lockdowns, two masked up American comics met at a Camden gig, bonding over their expat status and comedy.
You will need a group of 2-5 detectives, internet access on your phone, your brain and your legs! We’ll provide the specialist kit.
Night on Boob Mountain is a surreal and raucous teen horror gig theatre show set on the island of Teendom.
Join poet Adam Kammerling as he launches his debut collection Seder, alongside a gang of hyper-talented poets and musicians.
Sara Segovia Rodao and Lachlan Werner are cuties by nature, cancers by astrological sign and clowns by trade.
Tl;dr: Two female comedians debut their 30 minute solo shows on one bill.
In between lockdowns, two masked up American comics met at a Camden gig, bonding over their expat status and comedy.
After a sold-out debut season at the 2019 Melbourne International Comedy Festival, the world’s first comedy show about sleep apnea is here.
After a sold-out debut season at the 2019 Melbourne International Comedy Festival, the world’s first comedy show about sleep apnea is here.
Out of the Wings and Inti Press present six new translations from Cuba, Spain, Peru, Brazil, Chile and Portugal.
Each year high up in the snowy mountains of Switzerland the villagers of Dorta bang their drums, blow their horns and make a noisy ruckus to keep the fearsome Mountain Dragon away.
Cora is at the festival to see her ex-boyfriend perform.
The multi award-winning Welsh comedian is back with a brand-new live show.
Karl Theobald (Hang Ups, Plebs, GameFace, Green Wing) is back in his element, making his long-awaited return to the live comedy arena.
Transform paper into 3D forms.
The Book of Thel is a new musical adaptation of William Blake’s prophetic poem, written in 1788.
Lost in a Book! Too much of a good thing is still too much! When Melissa keeps re-reading her favourite fairy tales at the expense of family and friends, she goes from turning page…
A guided walking tour visiting the sites and haunts of Edinburgh’s literary legends: Robert Burns, Sir Walter Scott, Robert Louis Stevenson, Sir Arthur Conan Doyle, JM Barrie, Alex…
Nothing’s Happening: A Black Mountain College Project celebrates and pays homage to the tiny school in the mountains of North Carolina that in 24 years became one of the most inf…
PBH reads from his book, the story of the Free Fringe from 1996 to now: how we became the Fringe’s biggest show provider and the many catastrophes and odd triumphs along the way.
She’ll batter your haggis and tickle your pickle! Scotland’s best drag queen serves up some deep-fried fierceness in this riotous new show.
Stanley ‘Leonardo’ Sappovitz wants to become a comic book artist.
James Barr is single.
Famous adventurer and posh idiot Jasper Cromwell Jones (played by award-winning comedian Joe Bor) presents an Alternative Book Festival with other weird and wonderful authors.
The show brings together a world record holder, an illustrator of the year and a published author: Via Fang (Taiwan) is an award-winning and internationally published illustrator.
Ray Fordyce is back to host an early evening feast of comedy, music and entertainment from all over the world.
Tales of woe, tales of science, tales of curses, tales of defiance.
Famous adventurer and posh idiot Jasper Cromwell Jones (played by award-winning comedian Joe Bor) presents an Alternative Book Festival with other weird and wonderful au…
We lucked out! On the day we saw The Jungle Book, the sun was high in the sky.
It's appropriate that this particular production within the 2019 Edinburgh International Children's Festival is the only one slotted into the schedule for the Netherbow sta…
BA Theatre Arts at GBMet.
One of The Guardian’s Best Shows at the Edinburgh Fringe 2018.
”Scattering Salt’ is a performance and ritual, a ghost story and an installation.
Director: Peter Farrelly Cast: Viggo Mortensen, Mahershala Ali Dr.
Skewbald Theatre proudly presents Michael Morpurgo’s Mimi and the Mountain Dragon A magical musical puppetry adventure adapted from the book Mimi and the Mountain …
Dating in 2018 is a total disaster! MTV presenter, comedian and co-host of the UK's leading LGBTQ+ award-nominated podcast A Gay And A NonGay, and tragically single…
A disastrously ill-judged crush on the gentleman next door, an inheritance letter mistakenly sent to the wrong beneficiary; these are the ingenious premises of Lisa Jewe…
Jamie Lloyd must be excreting pheromones of cool right now.
From Show Boat to Showman, there’s always Another Op’nin, Another Show about the sparkling self-obsessed world of musical theatre! And why not? Some of the best shows are all a…
The acclaimed hit podcast Book Shambles, recorded in front of a live audience! Hosted by Robin Ince who‘ll be joined by a different amazing guest each show.
Our budding authors create a marriage of music and words to weave a story of burgeoning romance.
Anyone unfamiliar with Rudyard Kipling’s The Jungle Book could have been conceivably raised by the same wolves that adopt man-cub Mowgli at the heart of this century-old collecti…
Secret Mountain is a children’s educational show, not suitable for children.
Join us in the depths of the Indian Jungle for an imaginative adventure, with a family-friendly adaptation of Rudyard Kipling’s classic story The Jungle Book.
Scotland! Famous for hills and of course mountains.
At first glance The Royal Conservatoire of Scotland's two collaborative productions with the American Music Theatre Project may seem remarkably similar to last year's pair.
New(ish) for 2018! Not featuring televised comedians or Fringe legends, just friendly unknowns being friendly.
A guided walking tour visiting the sites and haunts of Edinburgh’s literary legends: Robert Burns, Sir Walter Scott, Robert Louis Stevenson, Sir Arthur Conan Doyle, JM Barrie, Alex…
Feeling pressured by his success last year with The Elvis Dead, Rob Kemp returns with ten(!) shows stuck to a spinning wheel.
Tales of woe, tales of science, tales of curses, tales of defiance.
Wonderfully unexpected opportunities can occur at the Edinburgh Festival Fringe; even more so at the 'Free' variety.
Half term family theatre fun with Jellyfish Theatre’s production of Rudyard Kipling’s The Jungle Book.
2018 dating is a disaster so it’s time to let the crazy out! MTV presenter, comedian and co-host of the UK’s leading LGBTQ+ award-nominated podcast ‘A Gay and a NonGay’, J…
By popular demand! Original musical journey from 400 AD Boerthelm’s Tun to present day Bom-Bane’s, with portraits of all the colourful inhabitants along the way.
Bringing us four short scenes, Puck’s Players – consisting of Bill Poulton, Phillip Lee and Aaron Thaddeus Lee – were able to exhibit outstanding versatility as performers, d…
Don’t miss Bingo Jack this Fringe.
An exciting new adaptation of Rudyard Kipling’s family classic, The Jungle Book, comes to life in this colourful new show brought to you by the team behind Goodnight Mister Tom a…
Constella OperaBallet return to the Lilian Baylis Studio, Sadler’s Wells this November with their award-winning Sideshows.
Part of the Fringe Central Events Programme, for Fringe participants.
Improvised comedy is always a high stakes game.
Part of the Fringe Central Events Programme, for Fringe participants.
Part of the Fringe Central Events Programme, for Fringe participants.
Rudyard Kipling’s classic jungle tale is a blend of fear, wonderment, danger and discovery, brought to life by this talented youth group.
New for 2017! Not featuring televised comedians or Fringe legends, just friendly unknowns being friendly.
Though common in film and literature, it is rare to see a play which fits the bill of psychological thriller.
Moni’s got guts and a promiscuous disposition.
A guided walking tour visiting the sites and haunts of Edinburgh’s literary legends: Robert Burns, Sir Walter Scott, Robert Louis Stevenson, Sir Arthur Conan Doyle, JM Barrie, Al…
It is often difficult to adapt such well-known, childhood tales into innovative experiences for an audience.
Award-winning performer Paula Valluerca, aka Madame Señorita, is committed to reconnect with the pleasure of being a totally deluded idiot.
Ding dong the witch is back! Multi award-winning Fringe sensation Margaret Thatcher Queen of Soho returns with the most fabulous game show of all! Join the Iron Lady for songs, gam…
‘Nick Cope is the indie-surrealist kids’ entertainer Robyn Hitchcock and Syd Barrett, foolishly distracted by cult status, never were.
Bracing maritime sketch show from Eggbox Comedy.
Lambert is an impossibly small man with an enormous love of writing, who one day decides to set his stories’ characters free in the hope they’ll find a home.
An original musical & gastromonical journey from the 5th Century settlement of Boerthlelm’s Tun to Brighton in 1795, with affectionate portraits of the colourful inhabitants of 24 …
“The true mystery of the world is the visible .
London Sketchfest and Musical Comedy Awards finalists, SALT (née Making Faces) bring their new show ‘Sketches’ to Brighton Fringe packed with new hilarious sketches, character…
3pm-4pm The first show of the day will feature about as wide a variety of improvisation styles as one could ask for, with three groups that could not be more different from each o…
Upstairs Downton and Petting Zoo (‘Improv supergroup’ TimeOut) star creates a staggering array of characters using his mouth, brain, hands and body.
Later, considerably ruder and darker shows from internationally acclaimed, award-winning Scottish stand-up comedy meteor.
Paul Wady’s unique and controversial mass autism conversion show returns for a second year.
Allan Foster, a writer whose name is practically synonymous with Edinburgh literary tourism, is our guide on the Book Lovers’ Tour, which specialises in introducing tourists to t…
Ding dong, the witch isn’t dead! And this time it’s definitely cause for celebration! After her previous success as an ‘international cabaret superstar’ Maggie is back in b…
Creative reimagining of Kipling’s The Jungle Book using the expressive colour of circus.
Bob drives his BlundaBus around Europe looking for adventures.
Become autistic.
A musical journey from the shores of the British Isles to the Appalachian Mountains.
A one day hands-on workshop covering early wet-process photographic printing.
Valentine’s Day may have a cheesy reputation, but the heart-filled holiday has inspired plenty of great live comedy for devoted couples, optimistic daters and determinedly si…
Mr.
WINNER OF 9 TONY AWARDS® INCLUDING BEST MUSICAL! From Trey Parker and Matt Stone, the creators of South Park, and Bobby Lopez, co-creator of Avenue Q, comes a new Broadway musica…
Due to massive demand, six later, quite probably ruder, shows! Scotland’s internationally acclaimed and award-winning comedy half-man-half-Xbox.
As part of the Edinburgh Book Fringe, for an hour on Sunday afternoon theatre director and performer Morna Burdon takes the audience through a series of real-life stories and songs…
In April 1968, Martin Luther King Jr went to Memphis.
It’s 11 am – for some, the time for a late, leisurely breakfast.
Book Lovers’ Tour.
Ian Macpherson is perhaps best known for a joke he came up with years ago: ‘They say you play at _____ twice in your career.
Book of Love is without a doubt a special show: Lindsay Benner is sexy, silly and completely charming.
FUBAR Radio and Underbelly present The Underbelly Radio Shows recorded live from 12:30pm each day at Ermintrude, Underbelly hosts a series of live radio broadcasts brought to you b…
(previews start on Saturday; opens on June 29) Having just brought us Moss Hart’s entrancing “Act One,” Lincoln Center offers another piece of showbiz reminiscenc…
Taking on Romanian playwright Marin Sorescu’s Thirst of the Salt Mountain was never going to be an easy task and unfortunately, on this occasion, Squall + Frenzy weren’t quit…
Brighton’s own experimental theatre ensemble, Squall + Frenzy, present a brand new translation of award-winning Romanian playwright Marin Sorescu’s pioneering surrealist work, …
The Improverts are back for two Exam Specials in the Teviot Debating Hall! A different combination of players will take to the stage each night for a round of high-class, high-ener…
Star of ‘Derek’, ‘Being Human’ and ‘Carnival of Monsters’ returns to the Brighton Fringe with two entirely new shows: Sit on the Ledge and Jump Down to the Ground (7, 2…
Always Different, Always Funny! After a sell out run at Edinburgh Fringe 14 and comedy residents during term time Edinburgh University, The Improverts are performing two shows in L…
Deriving its clever name from the Baroque master Monteverdi, this centerpiece of the season for the early-music ensemble Tenet and its artistic director, Jolle Greenleaf, returns w…
Inspired by the extraordinary tenth century Aberdeenshire gospel book, Richard Ingham leads an evening of plainsong, reels and electronic soundscapes.
Tulegur Gangzi, a modern nomad and a versatile musician from Inner-Mongolia who has combined traditional Mongolian throat singing Khoomei with contemporary music, rock and folk, wh…
Hailing from the beautiful lands of Yunnan, Tribal Trip consists of: the La-Hu Wang NieJing, DingNan on drums and the mystical dancing of Shi XueYan combines folk music from Russia…
Due to massive demand, six extra, later, and quite probably ruder shows from comedy’s internationally acclaimed and award-winning half-man/half-Xbox.
Word Power Books hosts free daily events with writers and activists from around the world in Edinburgh’s only independent and radical bookshop.
The wobbly comedian performs five dates of her award-winning show to tie in with her new book, also called What the **** is Normal?! Each show will be followed by a Q&A about the b…
Flying High Theatre Company’s adaptation of The Jungle Book is a charming lunchtime production, faithfully recreating its source material and providing entertaining moments of ph…
This one man show follows Friar Lawrence (Richard Kurnow) a year on from the deaths of Shakespeare’s Romeo and Juliet, now living in bitter exile and earning his keep in an apo…
Some Fringe clichés exist for a reason.
This long-running festival kicks off its summer season with a gala performance by the Emerson String Quartet.
A celebration of children and young people in the Performing Arts featuring theatre, literature, music and movement.
A dress-up sing-along celebration of everyone’s favourite musicals.
Comic Book Babylon is the candid and amusing odyssey of one comic fan’s quest to get his dream job and becoming the first British member of the DC editorial staff.
Clutching a handful of books, Robin Ince takes to the stage to welcome the audience into his world of lurid literature from across the ages.
Master character comedian and star of ‘Derek’ and ‘Being Human’ performs all his critically acclaimed, sell-out, weirdly wonderful comedy shows, fresh from his hit Radio 4 series.
Can there ever be peace between East & West Sussex? Will Sharks ever go the extra mile and indeed, how far should dog improvement go? What exactly is Bob Dylan’s problem? Just a fe…
The Book of Mormon comes from South Park creators Trey Parker and Matt Stone, and Avenue Q co-creator Robert Lopez.
Join the banter with some of the most outspoken writers in independent Scottish publishing.
World Power Books is Scotland’s most famous radical independent bookshop, situated in the heart of Edinburgh, and host of the Edinburgh Book Fringe.
Due to massive demand six extra, later, quite probably ruder shows from comedy’s internationally acclaimed and award-winning half-man, half-Xbox.
Join writers, comedians and activists from around the world in Word Power Books, Edinburgh’s independent radical bookshop.
International experiment sharing a story about a woman called Thyme, with local interpretations.
Rolling into Edinburgh with a brand new barnstorming show, The Horne Section will yet again provide the festival’s best musical mayhem.
Like a Noel Coward and Gertrude Lawrence for the modern era, Harry Blake and Alice Keedwell breathe new life into the musical comedy genre.
Having bought a house with his girlfriend the Edinburgh-born comic explores how a decision that comes from a place of love can lead to such fear and uncertainty.
Japanese taiko drum group present this expression of powerfully flowing, yet rhythmically jazzy performance, originating at the foot of Kazakoshi Mountain.
The concept of Bite Size is a perfectly simple, yet novel one, and the clue really is in the title.
Daniel Sloss delivers a supposedly darker, meaner show in his later slot but most of his material is relatively clean, geared towards an audience who can laugh at him as well as wi…
They stand huddled together in the corner of the dimly lit stage, faces blank, bodies motionless.
neTTheatre are an experimental Polish physical theatre company, who here produce what they describe as ‘the Clinic of Dreams’.
The title of this particular show may lead you to expect certain things that the final product fails to deliver in every way.
First, a warning: This event has been slightly mis-advertised.
Science Shows for Schools have take three of their popular science presentations for schools and turned them into a 50 minute production for children at the Zoo Aviary.
I can’t help thinking that somebody, somewhere must have watched Oliver Maltman’s show, Little Black Book, before he brought it up to Edinburgh; but clearly didn’t have the balls t…
It’s a beautiful day at the Fringe and I’m sat on the top deck of a red bus in the Meadows.
A show about shows is not the most original idea there has ever been but Dan Nightingale’s ‘what might have been?’ take on performing in this year’s Edinburgh Fringe provid…
This summer’s clutch of blockbuster popcorn-bait has been dominated by the four colour heroes of the comic book.
Cheepiyak Theatre Company present their adaptation of Rudyard Kipling’s well loved classic ‘The Jungle Book.
A coveted Bobby has been presented to five shows at the Edinburgh Festival Fringe this year.
Ditch the messy arts and crafts this half-term and entertain your little darlings with the best live family friendly performances Brighton and Hove have to offer instead.
It’s the most wonderful time of the year (apart from Brighton Fringe, of course) and there are plenty of delightful performances to entertain you this winter.
Welcome to our top 5 picks from the third year of Brighton HorrorFest, the spooktacular celebration from Sweet of all things that go bump in the night.
All this week we've got some fantastic offers on your favourite West End shows. Check back daily for the latest offers.
In 2005 it was revealed that author JT LeRoy was in fact a hoax – written by Laura Albert but played in person by her sister in law Savannah Knoop.
Greenwich Theatre is set to have an unprecedented profile at this year’s Brighton Fringe, with no less than eight productions heading for The Warren either co-produced or support...
With Easter on the horizon it’s time to turn attention to Brighton Fringe with a look at some shows that are likely to sell out. Book early – you have been warned.
Brighton Fringe has officially launched.
Christmas is the one time of year you can drag your non-theatre-going friends to the theatre.
Jenny Lindsay is a poet, performer and promoter of spoken word in Scotland.
Annie Ryan is the founder and Artistic Director of The Corn Exchange.
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If you've never advertised online before, the jargon alone can be a minefield. Publisher Pete Shaw explains how online ads work and why they work better than traditional print.