Buy cheap tickets for Boozr
Joann Condon Rummages Through a Lifetime of Boxes
Image Credit: Sonja Horsman
  • By Richard Beck
  • |
  • 6th Jun 2025
  • |
  • Edinburgh Festival Fringe

Joann Condon made her Edinburgh Fringe debut with The Last Laugh in 1991. Now she returns after 34 years later with her new show Litle Boxes, Big Truths. We asked her to reflect on issues that women face in theatre and television. Her response provides a daunting insight into the continuing gender and age disparity in showbusiness.

When you hit middle age.....the industry doesn’t see you or your work as valuable

It’s a common story; most of us have metaphorically been 'put in boxes' to meet societal expectations based on age, gender, background or personal traits. It’s called social categorisation by psychologists, but for most of us it’s simply being judged. And that judgement has a way of limiting our behaviours, aspirations and ultimately our achievements. This remains especially true for women.

From a young age, girls continue to be conditioned to conform to ideals of femininity: be quiet, submissive, and follow the rules. Breaking these gender stereotypes can create negative connotations limiting girls from stepping out or speaking up. The boxes continue through adolescence and into adulthood and social media enhances the stereotypes, with anyone having the power to label a woman as too fat, too skinny, too stupid, too old, too young or just treat them as a sexualised commodity.

Media representations reinforce this further, often portraying women in stereotypical roles: the mother, the lover, the damsel in distress, but almost worse than this is the virtual disappearance of women who don’t classically fit the mould. Enter (or leave as the case may be) the 50 to 70-year-old woman.

Women of this age don’t fit the gender stereotypes, and are often judged harshly, reflecting societal ageism. I have experienced this first hand. After graduating drama school at age 21 I started building my career in theatre and TV, landing regular roles in hit British comedies and sitcoms such as Little Britain, Harry Hill’s Shark infested Custard, Edge of Heaven and Cradle to Grave. Then, as I entered my late 40s the work started to dry up. It’s a shocking realisation that when you hit middle age, a time-when women feel more comfortable in their skin, and have life experience, the industry doesn’t see you or your work as valuable.

And this is not just a feeling. The Geena Davis Institute published a study which showed that male characters aged over 50 out-numbered females: 80% in films and 75% in TV in the US. The number is two to one in British films. Unfortunately, this story is similar for theatre, where fewer plays are written about older women – creating a vicious circle when it comes to available roles. This is despite audiences wanting to see more authentic representations of aging with middle-aged women being under recognised as a valid audience.

Of course, it doesn’t have to be this way, but it does take a conscious effort to recognise the 'boxes' and challenge them. It was this realisation that led me to create my solo-show, Little Boxes. I couldn’t just wait around for things to happen. I’ve looked at other opportunities, but I’ve always wanted to do a one-woman show in Edinburgh, so I made the commitment, wrote it down and here we are. It’s not been an easy journey, but it has been fun. I’ve been scoffed at along the way, and that only made me more determined to prove that I’m not over the hill.

As a young girl growing up in the East End of London I had my life mapped out for me by others. I was body-shamed and boxed up to be married and (if lucky), a bank clerk. I wanted to act. But people wrote me off – thought the only thing I was fit for was leaving school and spending the rest of my life doing a boring desk job.

It wasn’t until I had my own children that I started to realise how limiting other people’s judgements can be. I really started thinking about my boxes when I saw my three-year-old starting to be put in them herself, especially when she said she wanted to be a boy not a girl. This made me look at the boxes I have been put into and I knew I had to break out of those first to make sure she could be as free as possible.

In Little Boxes I share my story by rummaging through a lifetime of boxes, all while challenging the audience to reflect on their own boxes and the ones they have created for others – encouraging them to explore them and get out of the ones that are constraining.

Breaking free of the boxes requires challenging stereotypes, advocating for representation, and creating narratives that recognise women as full, multifaceted, complex human beings. After all, the best boxes are full of surprises.

Related Listings

Little Boxes

Little Boxes

An award-winning solo show by Joann Condon (Little Britain). 

Since you’re here…

… we have a small favour to ask. We don't want your money to support a hack's bar bill at Abattoir, but if you have a pound or two spare, we really encourage you to support a good cause. If this article has either helped you discover a gem or avoid a turkey, consider doing some good that will really make a difference.

You can donate to the charity of your choice, but if you're looking for inspiration, there are three charities we really like.

Mama Biashara
Kate Copstick’s charity, Mama Biashara, works with the poorest and most marginalised people in Kenya. They give grants to set up small, sustainable businesses that bring financial independence and security. That five quid you spend on a large glass of House White? They can save someone’s life with that. And the money for a pair of Air Jordans? Will take four women and their fifteen children away from a man who is raping them and into a new life with a moneymaking business for Mum and happiness for the kids.
Donate to Mama Biashara now

Theatre MAD
The Make A Difference Trust fights HIV & AIDS one stage at a time. Their UK and International grant-making strategy is based on five criteria that raise awareness, educate, and provide care and support for the most vulnerable in society. A host of fundraising events, including Bucket Collections, Late Night Cabarets, West End Eurovision, West End Bares and A West End Christmas continue to raise funds for projects both in the UK and Sub-Saharan Africa.
Donate to Theatre MAD now

Acting For Others
Acting for Others provides financial and emotional support to all theatre workers in times of need through the 14 member charities. During the COVID-19 crisis Acting for Others have raised over £1.7m to support theatre workers affected by the pandemic.
Donate to Acting For Others now

Buy cheap West End theatre tickets
Buy cheap tickets for Boozr
Buy cheap tickets for Sabrage
Buy cheap tickets for Spies
Buy cheap tickets for The Producers
Buy cheap tickets for Christmas Carol Goes Wrong
Buy cheap tickets for Stiletto
Buy cheap tickets for Born With Teeth
Buy cheap tickets for Evita
Buy cheap tickets for Barmy Britain
Buy cheap tickets for Into The Woods
Buy cheap tickets for Starlight Express