Broadway Baby, the largest reviewing publication at the Edinburgh Fringe, has named Henry St Leger as the Editor for this year’s festival.
2016 will see a massive increase in our preview coverage and a highly proactive approach to social media
Henry St Leger, who originally joined the Broadway Baby team in 2014 as a reviewer and last year co-edited the Theatre section said he was “delighted to take up the challenge of steering Broadway Baby this year.
“As the festival grows ever larger and traditional media coverage gets even thinner, it’s up to publications like Broadway Baby to come up with more creative ways of navigating the Fringe.
“2016 will see a massive increase in our preview coverage and a highly proactive approach to social media, meaning we plan to uncover the festival gems prior to August and help them create a pre-Fringe buzz.”
Broadway Baby Publisher, Pete Shaw said “I’m thrilled Henry has accepted the role of Editor this year. His enthusiasm and knowledge are going to prove invaluable in ramping up our reporting of the largest arts festival in the world.”
Broadway Baby was established at the Edinburgh Festival Fringe in 2004, and since 2011 a new Editor has taken the reigns each year in order to keep the publication fresh and innovative. Joining Henry St Leger on the senior editorial team are Comedy Editor, Martin Walker – who has years of experience at the festival as Editor of ScotsGay’s Fringe supplement – and Cabaret Editor, Frodo McDaniel, described by the press as "The Godfather of Scottish cabaret". Applications for other senior editorial and reviewer positions are now being accepted at http://www.broadwaybaby.com/recruitment.php
