Broadway Baby improves virtual event listings with embedded videos

A little under a year ago, as theatres across the UK were forced into darkness, we thought (hoped?) the absence of live performances would be brief. However, here we are in the midst of a third lockdown with even the most optimistic on our editorial team glumly putting the chances of any normality returning in time for the Edinburgh Fringe this August looking slim at best.

If your video is on YouTube or Vimeo, you can embed it directly into Broadway Baby. Even more views for your show!

Back in March 2020 we quickly added a new category for our listings – ‘Online & Broadcast’, but let’s tell it like it is; it was a fudge. A temporary sticking plaster that we didn’t think would be around for long. How wrong we were. So today we’re announcing an update to our listings, and it goes a bit further than just sorting out listings so they don’t require a physical venue.

Now when you add an event on Broadway Baby, you can tell us whether it’s online and you won’t be forced to add a location. We’ve also added a ‘video link’ field which will be prominently displayed at the top of your listing allowing readers to quickly find your show, or – and here’s the good bit – if your video is on YouTube or Vimeo, you can embed it directly into Broadway Baby. Even more views for your show!

We realise that some shows will be available for limited times, so we also allow you to set a start and end date to display the link or embedded video. If you don’t specify dates, we’ll just assume it’s available now and will show the video for up to one year.

If this feature proves popular, we have plans to enhance it even further and allow production companies to host their video on Broadway Baby and optionally charge a fee for audiences. These development plans are still in discussion, but until a firm decision is made we’re providing the video embed feature for free.

If you want to add your virtual event to Broadway Baby, click ‘Add A Listing’ under the ‘Categories’ menu.

Since you’re here…

… we have a small favour to ask. We don't want your money to support a hack's bar bill at Abattoir, but if you have a pound or two spare, we really encourage you to support a good cause. If this article has either helped you discover a gem or avoid a turkey, consider doing some good that will really make a difference.

You can donate to the charity of your choice, but if you're looking for inspiration, there are three charities we really like.

Mama Biashara
Kate Copstick’s charity, Mama Biashara, works with the poorest and most marginalised people in Kenya. They give grants to set up small, sustainable businesses that bring financial independence and security. That five quid you spend on a large glass of House White? They can save someone’s life with that. And the money for a pair of Air Jordans? Will take four women and their fifteen children away from a man who is raping them and into a new life with a moneymaking business for Mum and happiness for the kids.
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Theatre MAD
The Make A Difference Trust fights HIV & AIDS one stage at a time. Their UK and International grant-making strategy is based on five criteria that raise awareness, educate, and provide care and support for the most vulnerable in society. A host of fundraising events, including Bucket Collections, Late Night Cabarets, West End Eurovision, West End Bares and A West End Christmas continue to raise funds for projects both in the UK and Sub-Saharan Africa.
Donate to Theatre MAD now

Acting For Others
Acting for Others provides financial and emotional support to all theatre workers in times of need through the 14 member charities. During the COVID-19 crisis Acting for Others have raised over £600,000 to support theatre workers affected by the pandemic.
Donate to Acting For Others now