'The articles are shit. No offence, Charlotte. But no one buys our publication principally for the literature. I think its important to recognise that.' Lads mag Doghouse is in trouble: after a topless image of an underage girl is featured, her furious father threatens to bring down the magazine. Fired from Doghouse for making this mistake, Sam interviews for a job at womens fashion weekly Electra but quickly discovers unsettling parallels between the two, forcing him to choose between compromising his values and yet another unpaid internship he cannot afford. Not I Theatre present a dark satire on media.