Costs are rising, while subsidies are shrinking and consumer behaviours are changing rapidly. How do we keep our industrys ecosystem viable with the competing demands for resources? And ultimately, who is responsible for paying the artist? Should producers and presenters keep an eye on the economics and leave the artist to endure market forces? Or should the artists take control and create the cultural economy themselves? In a mixed economy who gets paid and who doesnt " those who are worthy or those who shout the loudest?