Broadway Baby

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As the leading reviewer at Brighton and Edinburgh Fringe, Broadway Baby is the first choice for audiences looking for their next show. In 2016 Broadway Baby had over a million web visitors and served up over 35 million pages – and with over 20,000 followers on social media, advertising on Broadway Baby is the perfect way to bring audiences to your show.

We offer two industry-standard formats for online ads, the 'MPU' 300x250px banner and the 728x90px leaderboard.




How Banners Work

The reach of Broadway Baby has been incredibly valuable in giving us exposure.

Brian Hook, Director, Hartshorn-Hook
Broadway Baby understands the financial constraints of theatre companies and makes its rates the cheapest at the festival. Compared with similar arts websites that have rates of £300-400+ our rates start at £75 in Brighton and £100 in Edinburgh (and are even better if you book early).

Festival banners on Broadway Baby are sold by ‘tenancy’ meaning that your banner will appear on the website (in rotation) from up to a month before and then until the end of the festival.

We aim to give you a highly-targeted audience for the lowest possible cost, and by supporting Broadway Baby you'll enable us to continue coverage of your shows with feature and review articles.

What Does It Cost?

Banner Ad Rates
Tenancy Brighton Fringe Edinburgh Fringe
300x250px MPU £75 £100
728x90px Leaderboard £100 £125

* Rates above are inclusive of VAT at the prevailing rate. Note discounted rates are only available for bookings made online and paid in advance.

How long does my advert last?

When you book your campaign, your advert will last until the end of the festival you specify. If you book your campaign early, you'll benefit from a free month of advertising before the festival actually starts - so book in May for Edinburgh, and you'll get the full month of July for free.

Broadway Baby gets a lot of visitors, especially during festival times and your advert will be in rotation on the website. A lot of traffic to our site means a lot of eyeballs on your ads, and the more eyeballs the better your chance of turning those impressions into ticket sales.

How to Advertise with Broadway Baby

For online advertising - do it online! Simply click here to visit our festivals banner booking page.


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